I liked it. I think it is a good game, just not for me.
There is definitely a cool mixture putting the starship travel and battles into the game. That is probably my favorite part of it all. Aside from that, it seemed similar to WoW, but set in space. I guess that's both good and bad. I believe at this point I have to just relinquish my desire to like this game more than I really do... for that matter, probably any MMORPG. I've tried a few, Neverwinter Nights wasn't quite an MMORPG and, from what I can remember, that's about as close as I got to liking that style. Actually, with that one I think it was just the custom mods that made that one interesting to me. I would say that the pay to play factor is another deterrent, but I think that's just part of it.
I'd rather play a FPS, like Half-Life or Modern Warfare, or a RTS like StarCraft or WarCraft... or some other style game. As I think about the controls of the game, this and World of Warcraft, and EverQuest, (and I'm assuming other MMORPGs have the same style,) it seems like a mix between a FPS and a RTS, but not quite either one. Maybe that's why some people like them. I'm not sure. It's just not for me. The themes are usually quite interesting in these games. I've watched people play City of Heroes and thought it would be awesome, but after getting trial periods to play WoW and Star Trek, I'm guessing that whatever it is about those that I don't quite get into, the other MMORPGs will be the same.